Our founder's life-long love affair with hair as artistic and cultural expression led her to become a Licensed Natural Hair Specialist immediately after leaving a successful 25+ year career in the tech industry. The ups & downs of her hair journey gave her first-hand experience with the hair issues many older Black women have faced: growing it, defending it, medication or hormones affecting it. More than anything else, Black hair needs rest and nurturing. Her "aha" moment came when she realized that at the intersection of her mastery of sewing and love of Black hair, were kinky/curly wigs that are both affirming and gentle on the hair underneath.
They are busy influencers in all their spaces: workplace, community, home, place of worship, so their reputation matters. But we didn't see them getting love and attention in the beauty market. We create beautiful, believable, thoughtfully designed wigs that give them the confidence to boldly embrace their kinky/curly aesthetic, whether their natural hair is able to or not.
WE USE ORGANIC, SULFATE-FREE AND PARABEN-FREE PRODUCTS AND ENCOURAGE YOU TO DO THE SAME